Finding your audience
The term social media is usually associated with Instagram and Facebook even though there are many other platforms online. We are aware that not every social network is right for every business, which is fine with us. If you wish to keep ahead of your competition and dominate the market, you also need to conquer the social platforms that apply to your industry and join your customers in their discussions.
Discovering where your audience is spending time to therefore focus your marketing efforts on that platform greatly improves your chances of success. Choosing the right platform where you can connect with your audience is key.
Find your best social networks through:
■ Social Media Audit – Analyzes your site’s in-depth presence across various social channels and platforms by developing unique strategies and ways to improve your social media personality.
■ Competitive Analysis – Know your competitor’s strategy: videos, blogs, ads and promotional banners, including the widgets they use to market their company, and thus develop a unique approach you may implement into your social media campaign to step up your game in the industry.
■ Custom-Built Interactive Strategies – Not sure where to start in social media marketing for your company with your budget? Assess your needs, layout opportunities, and define specific actions for your long-term social media success.
■ Learn How to Take Advantage of the Social Network – Get to know the dynamics of your preferred social media channel/network and determine if your website benefits from interactive widget campaigns.
■ Learn How to Successfully Drive Visitors to Your Site – Identify the social networks where you should be in and where people are talking about your business. We will also help you build and manage your own social media profile to attract visitors to your site
Whether we like it or not, social media is here to stay. With new social networks showing up left and right, it can be difficult to keep up or determine where your business belongs in the social universe.
Our social media service is designed to keep control of your message across various social media networks by understanding your business challenges and objectives. As with almost everything, one size does not fit all. It is why our social media service is focused on what matters most to your company.
Creating Your Personality
Each social network has its own “personality.” This demands a different approach for a business to be successful on the network. We will help you understand the content cravings of each social user, thus making it easier to identify the exact kind of content to post on each platform and when to post it for greater engagement.
Karina Social —a social media marketing service, is focused on positioning your company to tap into a two-way conversation between you and your customers, both by reaching out to their needs, and promoting your site at the same time. Our social media service shows you where your company creates buzz, detects the areas where you can best get involved, and develop essential tactics to help increase brand awareness.